Who we are...

Yes Marketing creates and produces marketing tools for the Green Industry and in particular, the lawn care industry. Our goal is to provide this industry with independent expertise on ways to generate more leads, especially in tight economic times, from the residential consumer.

Yes Marketing provides quality printed marketing materials, internet marketing options, and television advertising products specifically for the small to medium businesses in America.

• Direct Mail: Large, full color brochures that have been proven lead generators. Our Spring mailing campaign combines the economy of scale with the personal service you expect. Our complete spring mailing includes not only the artwork, printing, and mailing, but also the critical list selection process.

• Post Cards: A relatively inexpensive option that allows our clients to contact prospects and existing customers on their schedule. We can also develop a complete mailing campaign just using postcards that are 100% customized to fit your business needs.

• Doorhangers: Get your professional message directly to those areas that you feel offer the highest potential, without making that big investment in postage costs. Read more about using doorhangers and how they can reduce your marketing costs >>

• Web Sites: Every home service business should have a web site that tells your complete story. Yes Marketing offers a complete web site package that includes submitting the site to the major search engines, online forms, and dynamic graphics that will create a positive image when prospects check you out online! Complete turn-key sites for just $499 and $99 a year hosting.

• Television Commercials: Television advertising can be right for you if your customer base can support the costs. TV advertising can be expensive, and the up front costs can easily swamp a small business, but for those companies with a client base over 3,500, you might want to consider adding television to your market mix.

Spring Marketing Follow up Checklist

It's springtime. That means your big sales season is going on right now. You should be generating leads and making new sales in every way you can. Below is a follow-up checklist as a "things to do" reminder for this season.

Office staff – Make sure whoever is answering the phones is trained to take advantage of every opportunity and get as much information as possible from each call coming in. If you have leads coming in through the mail or over the Internet, make sure you save and organize them. You may want to refer to them later. Get all of the information into the computer in a data base environment so you can effectively use the data.

If the call is a lead – Where did they hear about you? Where else did they hear about you? Is there anything specific they want you to look at? Have they had a lawn service before and if so whom? When is the best time for you to call them back to go over the estimate? How else can you be of service?

If the call is about customer service – What is the problem? (Note date and time of call.) Make sure they understand how important they are to you and that fixing their problem is your number one priority. Make fixing their problem your number 1 priority. Get out on their lawn as soon as possible and folllow-up. Then follow-up again. Then follow-up again.

Sales / Service call staff - Follow-up on each service call the next day if at all possible. Run leads within 4 to 5 days of receiving them, sooner if possible. Once you run the lead, call the prospect that night to review the information you left them. Call back no later than the next day. The minimum time between running the lead and you calling them back will have a greater impact on your closing rate than the time between you getting the lead and running the lead. Organize your time accordingly.

Be efficient in routing and running the leads. Time is more valuable now than at any other point in the year. Use it wisely.

Have a plan B. If weather prevents you from running leads, distribute door hangers. If leads are not coming in as you had hoped, find another way to generate leads – door hanging, block leading, knocking on doors. As my father used to say – Do Something, Even If It's Wrong! Start each morning with a goal and plan for what you will accomplish that day. Do the same for everyone on your staff. Then, figure out how you are going to adjust that day's goals and objectives if something unexpected comes up. Implement plan B; something unexpected almost always comes up.

Review Bill Hoopes' Training Video "Anyone Can Sell". Make sure your staff reviews it too. If you don’t have it; BUY IT.

These are just a few friendly reminders that may help you this spring. Good Luck. Now go take care of your customers and make some sales.

Don Nichols

For more information about post cards click here >>

Can you INVEST 2 MINUTES to improve your lawn market share?

We've developed an overview guide to show how to best utilize your cash expenditures for the best return possible which is especially important when just starting out in a new marketing program. We call this our Ladder of Success. Here you'll find an overview guide for your business and how best to market that lawn care business to help improve your chances of success.

While direct mail is the proven winner in acquiring new leads and additional sales, it does require a substantial investment to do properly. It doesn't make sense to go through all the lengthy preparation time and expense involved in setting up a direct mail campaign to mail 2000 full color pieces to a targeted population demographic.

Direct mail campaigns are best suited to 25000 and up. Reward vs expense is more in proportion. There are other market tools that can be used effectively however. This is where our Ladder of Success comes in. See how you can stay within budget and still build your business starting now.

Special Sales Training Video Package

Presented in an easy to understand video format, this training program is designed specifically for the lawn and landscape industry by one of the industry's most successful trainers: Bill Hoopes.

Bill Hoopes has been training lawn care technicians for over 25 years in how to best sell and close lawn care leads for both Barefoot Grass and Scotts Lawn Service. The principles, techniques and tips he presents in this training course are based on years of testing and in-the-field validation.

Learn more...

Now it doesn't cost a fortune to put your business online. For just $499 and $99 a year hosting, you can have a professionally designed web site, complete with online forms that make it easy for visitors to request a free estimate or ask a question. A quality web site gives a new business a professional image that is important for homeowners looking for someone they can trust.

Door hanging and sales oriented post cards are 2 ways to inexpensively market your lawn care business. These product lines are completely customized four-color printed pieces in quantities as low as 500 pieces for post cards and 1000 pieces for door hangers.More Printed Lawn Care Products...

Door Hanging -- build a consistent sales message using our full color products designed to generate more leads for your business including lawn care, mowing, pest controls, tree & shrub, and aeration services and more.

Here are some other direct response marketing tools that can help generate more leads and improve sales:

Lawn Care Direct Mail -- generating quality leads of high-income homeowners using the USPS and a customized 4 color proven direct mail brochure that includes a Business Reply Postcard prospects can return to you for a free estimate. Use our standard direct mail brochure or completely customize it to fit your business needs.

Lawn Care Telemarketing -- is good lead generator and a good way to build your business quickly and efficiently. Guidelines for conformance to the National Do Not Call Registry and state Do Not Call regulations.

Lawn Care Web Site Advertising and Promotion -- 24/7 electronic sales person. Each web site is custom designed for your business using our extensive library of graphics and lawn care articles written to be educational and sales oriented. Homeowners looking for answers to their lawn problems will find those answers on your site.

Lawn Care Television Advertising -- reach 1000s of consumers in designated market areas with our high quality, high production value television commercials that can be completely customized to fit your business. These commercials will definitely stand-out in your home area market.

Trade Shows -- grow your business by expanding your territory using Home and Garden Shows. Read how to better manage a show, generate better leads, more likely to buy your services.

Yes Marketing can help your lawn care business. If you're in the green industry, contact us or call today for more marketing information and how your service business can benefit from direct mail marketing, web site marketing, telemarketing, and television advertising.

Lawn Care telemarketing has changed— do you know the rules and are you at risk if you do in-house telemarketing?

Government regulations are now in place that if not complied with, can cost you as much as $10,000 for each violation. This means that if you telephone a prospect that has their name on the national Do Not Call list, the federal government can fine you even if this is your first offense. Most states also have their own regulations regarding telemarketing. You must comply with these IN ADDITION TO FEDERAL LEGISLATION.

Yes Marketing does telemarketing that works and is in compliance with federal and local laws. Details about out telemarketing program.

Cancels: Why people leave their lawn care service

We paid groups of homeowners that had used or currently had professional lawn care services in the past five years to sit down in a comfortable environment to answer specific questions. Cancellation rates and why they leave...

Lawn Care Referrals

When you say good things about yourself to a prospect it's called bragging. When someone else says it about you, it's proof! Lawn Care Industry Referrals...

Proud Member of:

"As in
the rest of the green industry, service matters and sets companies apart. We
sincerely appreciate Yes Marketing's great service and concern."

Chuck LeBar
Magnolia Lawn

Bonus
Features:

Read tips on running leads and closing leads

More Sales...

Cancels, why people leave