In some neighborhoods most of the property sizes are very similar in size which means once you have a good measurement for one, you'll be pretty close for the rest. In some cities, actual lawn square footage can be obtained through the county treasurer's office. In either case, you can generate a lawn care estimate for each property on the block.

The concept is to have a tech or sales representative leave unsolicited estimates at homes on the blocks targeted with an estimate form or door hanger. Ideally, the door hanger should have a Business Reply Card attached to improve response. The tech or sales rep makes sure to capture the address and lawn size information to attempt a telemarketing call back later. This process is usually done in late winter when lawn business is slow in northern markets, but can be done anytime during the early spring or late summer.

In some programs, using a Criss-Cross directory, the phone number is looked up for each address and then telephoned. However, this must be done in accordance with the Do-Not-Call list requirements and the phone numbers must be checked against this list.

Block lead programs are ideally suited for companies that sell on price, something we don’t recommend. However, we know there are some companies that have been successful generating new sales with block leading programs.

Block leads are one way of exposing your low price and program to many homeowners in concentrated areas. Because these estimates were not requested, closing rates on these leads have historically been very low.