IMPORTANT: f you have not participated in a Yes Marketing Spring or Fall Marketing campaign in the last two years, please take a moment to fill in a new client information form. This form is confidential and does not obligate you to participate in the Spring Mailing. CLICK HERE FOR FORM.

Through years of testing and re-testing minute details of direct mail, the Yes Marketing team has developed direct mail brochures that work. We prepare these self mailers, post cards and envelope packages for distribution throughout the year, but spring and fall campaigns are generally the most responsive programs.

Control 5.5" x 17.8" Mailer with Attached Business Reply Card
(click on image for full size PDF document)

Alternative 5.5" x 17.8" Mailer with Attached Business Reply Card

Our standard spring / fall lawn mailer is typically about 5.5" x 17.8" that folds down to 5.5" x 7.25". It is printed in full color on both sides, micro-sealed on one side and meets USPS regulations for automated presort postage discounts where available. It has an attached Business Reply Card that prospects can return, an area for program descriptions, an area for a special offer (discounts / free extra services, etc.) and an area for a lawn care sales message designed to sell your company as a local, professional, service-oriented business.

All of the black type can be completely customized to fit your business. Changing color items on the standard mailer is an option, but is more expensive. We can also customize a 4-color brochure specifically for your company. Call us for quotes. Prices vary depending on photographs selected and work involved. We do not use the same mailer in close or over-lapping geographic service areas. In fact, we try to avoid this situation altogether by only accepting one client per area.

On the mailer, we provide a tested sales message that you can customize, re-write, or completely replace with your own message if you so choose. However, if this is your first time testing direct mail, we recommend that you trust us to provide a proven lawn sales message that has been tested in hundreds of markets across the country for over 20 years.

Our HOT List™ technology allows us to focus on those households that meet specific requirements that indicate these homeowners are most likely to purchase lawn care services. The HOT List™ is the one tool that makes Yes Marketing unique among marketing companies.

Sample of Previous Spring Mailers

Schedule Notes:

Because of the economies of scale, there are some projects that we need to do at the same time to keep the costs down for everyone participating. Two of these are:

Printing Self-Mailers

Running the Scoring Model for List Selection

If you plan to participate in either of these projects, you will need to have the following items to us no later than December 16th.

For Self-Mailers

Business Reply Mail Permit #, City, State, and Zip plus 4. (This is different than your office address Zip plus 4. It usually starts with 99--)

Graphics Files – a high resolution (300dpi, not 72dpi increased to 300dpi) file for any logo, photo, or artwork that is not being furnished by Yes Marketing. We can accept most file formats – jpg, eps, tif, pdf, psd. We cannot accept or use MAC based art files.

For Scoring Models

Customer / Cancel Files

In-house Prospect Files

Zip Code List (If a zip code appears on either a customer or prospect file but is not included in the zip code list, it will NOT be included in the output.)